11 Reasons For Crowdfunding

Could crowdfunding be the magic silver bullet in your next product launch?

Well, it may not be quite that simple, but we believe that crowdfunding if done the right way, is an effective strategy to boost your next marketing campaign.

Before You Get Started...

Ask Yourself…

• 1.

  Have you built enough buzz ahead of time?

  Before launching your project, ensure that you place some teasers about it on your website. And don't forget to communicate with industry journalists and shoot out some emails to your main contacts.

• 2.

  Do you have the right marketing agency on board?

  With an expert on crowdfunding helping you, you greatly increase your chance of success. For example, BoostYourCampaign has raised over $400 million for its customers over the course of 4000 crowdfunding marketing campaigns.

• 3.

  Are you selling a high-quality product?

  Even the best crowdfunding campaigns will fail if the product doesn't live up to expectations. As long as you have a great product, the sky is really the limit.

Benefits of Crowdfunding

Here are 11 reasons why you should give crowdfunding a try.

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What Makes a Crowdfunding Campaign Actually Succeed

The reasons to crowdfund are only half the story, the other half is execution. A clear value proposition, a compelling video, and a pre launch audience that is ready to back you on day one are what separate funded campaigns from quiet ones. Get those three right and you give yourself a genuine shot before a single dollar of ad spend goes out.

When Is the Right Time to Crowdfund?

The best time to launch is when your product is real enough to demonstrate and your audience is warm enough to convert, not a day before either is true. Most strong campaigns spend weeks or months building an email list and a community before they ever hit the launch button. If you are not sure whether you are ready, that is exactly the moment a quick second opinion from people who do this daily can save you a costly mis launch.

Frequently Asked Questions

Is crowdfunding a good way to launch a new product?

Yes. Done right, crowdfunding lets you validate demand, raise funding, and build an audience all at once, which is why it has become a go to launch strategy for new products. It is not a magic silver bullet, but it is one of the most effective ways to get a product off the ground.

What should I do before launching a crowdfunding campaign?

Build buzz ahead of time by teasing the project on your site, reaching out to industry journalists, and emailing your key contacts. The campaigns that launch strong almost always did the audience building weeks or months before going live.

Does working with a crowdfunding marketing agency improve my chances?

Yes. Having an expert on crowdfunding in your corner greatly increases your chance of success, which is why so many creators bring help on board. For context, BoostYourCampaign has raised over $400 million across 4,000 crowdfunding marketing campaigns.

Can a great product still fail on Kickstarter or Indiegogo?

Yes. Even the best run campaign will struggle if the product does not live up to expectations, because backers can tell. Get the product right and, paired with the right marketing, the sky really is the limit.

What are the main benefits of crowdfunding?

Crowdfunding lets you test your idea against a real market, raise capital without giving up equity, and build a community of early backers before you ship. It also gives you direct feedback and proof of demand that makes later fundraising and retail conversations far easier.