Article Quick Facts
Optimal Launch Timing for Kickstarter Success in 2025
Kelly Harris
January 12, 2025 • Updated April 2025
Timing Impact Statistics
42%
Higher success rate with optimal timing
2.8x
More first-day backers
65%
Faster funding velocity
Timing can make or break your crowdfunding campaign. While it may seem like a minor detail, choosing the right launch time is crucial for maximizing your fundraising potential. Based on our analysis of over 340,000 Kickstarter projects, we've identified key patterns that can significantly impact your campaign's success.
Key Findings from Our Research
- Tuesday and Wednesday launches consistently outperform other days by 27%
- Early morning launches (5-9 AM EST) show highest backer engagement
- May has the highest average number of backers per project
- December shows significantly lower engagement due to holiday spending
Best Days to Launch
Tuesday
- • Highest backer activity
- • 32% higher pledge amounts
- • Best social media engagement
- • Peak press coverage
Wednesday
- • Strong media attention
- • 28% higher conversion rates
- • Active backer participation
- • Good momentum building
Optimal Time Windows
Early Morning (5-9 AM EST)
Launching early captures both East Coast morning activity and provides time for West Coast overnight accumulation. Projects launched in this window see 41% higher first-day backing.
Mid-Morning (9-11 AM EST)
Second best window with strong performance across all US time zones. Good for international projects targeting multiple regions.
Avoid Late Launches
Campaigns launched after 2 PM EST show 23% lower first-day performance. Late launches miss crucial early momentum building opportunities.
Seasonal Considerations
Best Months
- • May (highest engagement)
- • March (strong performance)
- • September (back to work)
- • October (pre-holiday)
Challenging Months
- • December (holiday focus)
- • July (vacation season)
- • January (post-holiday)
- • August (end of summer)
Category-Specific Timing
Technology Products
Launch around major tech events or align with seasonal use cases. Avoid major product launches from tech giants.
Games
Time launches to ensure delivery before major holiday seasons. Consider gaming convention schedules.
Design & Fashion
Align with fashion seasons and major industry events. Launch 3-4 months before target delivery season.