Marketing for Kickstarter: Kickstarter Marketing strategies to reach your funding goal

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Discover proven strategies and expert tips to reach your funding goals.

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8 Kickstarter Marketing Tips to Reach Your Funding Goal

Crowdfunding is a powerful way to start a business, providing market research while increasing capital. But success requires more than just a great idea - it needs a solid marketing strategy.

Tip #1: Product Analysis

Not every product is suitable for crowdfunding. Start by exploring successful campaigns in your category on Kickstarter to understand what works.

Key Evaluation Points:

• Innovation level and unique features
• Market demand and problem-solution fit
• Story potential and emotional connection

Tip #2: Target Innovative Backers

Success on Kickstarter requires reaching innovators and early adopters. These are the people who love being first to discover and support new products.

Early Adopters

Focus on innovation-hungry audience segments

Community

Build relationships with potential backers

Credibility

Establish trust through transparency

Tip #3: Use your Network & Crowdfunding Communities

So you have a product you trust. What is the first step in getting the word out? Put yourself out there. Start talking to your family, friends, and neighbors. Access social media and share what you do. Do not forget that your passion is the driving force behind your campaign. You are not just selling everyday products. You took a bold step in doing something creative and gutsy. You'll find that people you know will be supportive, even if they do not need your product. Start reaching out to your network as you develop your prototype. You want to have a large network by the time you're ready to start your campaign. The earlier you start spreading the word, the more contacts you'll have in place when you need them.

Key Points:

• Reach out to your network
• Use social media to reach more Kickstarter backers
• Engage with your community

Tip #4: Influencer Marketing for Kickstarter and Indiegogo

Let's say you designed a new kind of snowboard binding you want to fund on Kickstarter. You will want people in the snowboard industry to know about it. This does not happen by accident or chance. It happens only if you make an active effort and reach out to influencers and press in the industry you are targeting. Lots of footwork is required here. Research social media, blogs, and forums to find the right connections that can help you create awareness. You can try to connect to some big names in that field (our Snowboard binding project would like to get Shaun White's support), but it's often smaller, more dedicated groups that provide the best offer. Using Twitter is an excellent way to reach out to bloggers and journalists. Email owners of industrial sites to pitch a guest blog.

Key Points:

• Identify relevant influencers
• Research and connect
• Engage with influencers

Tip #5: Create Your Marketing Assets

Your marketing assets need to be on the ground before you begin, including:

Key Points:

• Social networking profiles
• Website
• Create a video

Tip #6: Host an Event

A launch event is a great way to kick off your campaign with a bang. If you have an adequate local network, host an (informal) event in your area. You can also increase your audience by hosting a virtual event on Facebook. This is where your business starts to pay off by reaching out to influencers and growing your network. You can host the event for a few days and provide a special offer for early pledges.

Key Points:

• Plan a launch event
• Host a virtual event
• Provide special offers

Tip #7: Use a Landing Page & Paid Ads

One of the weaknesses of many Kickstarter campaigns is the use of paid media to scale their reach. Paid ads are a great way to drive traffic to your campaign but they can become complicated and expensive if you are not experienced in running paid ads. Consider working with a professional crowdfunding marketing company. Paid Media is the best way to expand your campaign opportunities based on demographics and interests. You can use retargeting ads as timely reminders for individuals who visited your content.

Key Points:

• Use Facebook Ads
• Use retargeting and email marketing

Tip #8: Launch your Kickstarter with BoostYourCampaign

There is so much more to a crowdfunding platform than merely uploading some content. For generating traffic and creating a buzz, a proper plan is required, and that's where we step into the picture.

Key Points:

• Develop a winning marketing strategy
• Get expert help

Ready to Launch Your Campaign?

Our team of crowdfunding experts can help you develop and execute a winning marketing strategy.

Frequently Asked Questions

What are the key Kickstarter marketing strategies to reach your funding goal?

This guide covers eight tips: product analysis, targeting innovative backers, using your network and crowdfunding communities, influencer marketing, creating your marketing assets, hosting an event, using a landing page with paid ads, and launching with expert help. Together they turn a great idea into a funded campaign.

How important is your personal network for a Kickstarter campaign?

Your network is one of your strongest early assets. Start talking to family, friends, and neighbors and sharing on social media as you build your prototype, because the earlier you spread the word, the more contacts you will have in place when you launch. People you know often back you even when they do not need the product.

Should you use paid ads for a Kickstarter campaign?

Paid ads are one of the best ways to expand reach and drive traffic based on demographics and interests, and retargeting works as a timely reminder for people who already visited your content. They can get complicated and expensive if you are not experienced, so it often pays to work with a professional crowdfunding marketing company.

How does influencer marketing work for Kickstarter and Indiegogo?

Influencer marketing means actively reaching out to the influencers, bloggers, and press in your product's niche rather than waiting for them to find you. Smaller, dedicated communities often deliver better results than big names, and channels like Twitter and guest blog pitches are great ways to make those connections.

Why does product analysis come first in Kickstarter marketing?

Not every product is suited to crowdfunding, so you start by studying successful campaigns in your category on Kickstarter to see what works. Evaluate your innovation level and unique features, market demand and problem-solution fit, and story potential and emotional connection before you invest in promotion.