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The Power of Our Kickstarter Newsletter: Reaching 8,500,000+ Active Backers
Kelly Harris
Published on March 20, 2024
In the competitive world of crowdfunding, getting your campaign in front of the right audience can make all the difference. Our specialized Kickstarter newsletter has become one of the most powerful tools for creators, reaching over 8,500,000 active backers who are specifically interested in supporting innovative projects.
Newsletter Performance Metrics
8,500,000+
Active Backers Database
100,000+
Selected Backers/Newsletter
$142K
Average Funding per Featured Campaign
Our Newsletter Targeting Process
How We Select Your Audience
We use sophisticated targeting algorithms to match your campaign with the most relevant backers:
- Category matching based on past backing history
- Price point alignment with backer spending patterns
- Geographic targeting for shipping considerations
- Interest-based segmentation using machine learning
- Engagement score filtering for highest-quality leads
Backer Demographics Deep Dive
Geographic Distribution
- North America: 65%
- Europe: 25%
- Asia Pacific: 8%
- Rest of World: 2%
Backer Behavior
- Medium pledge amount: $120
- Super backer rate: 72%
Newsletter Content Optimization
Visual Content Guidelines
- • High-quality hero image (1200x628px minimum)
- • Product demonstration GIFs or videos
- • Social proof and testimonial highlights
- • Progress updates and milestone celebrations
- • Behind-the-scenes content
Success Metrics
Long-Term Benefits
- Improved project visibility
- Enhanced social proof
- Kickstarter algorithm boost