What is the Best Day of the Week to Launch a Kickstarter or Indiegogo Campaign?

Article Quick Facts

Knowing when to start your Kickstarter or Indiegogo campaign can be just as important as the information contained within it. There are certain seasons of the year that are good to avoid because people just don't have the money to support anything.

Key Timing Areas to Avoid

Black Friday and around the taxing deadline of your targeted population are two key timing areas to avoid.

When Are You Up?

If you start your Kickstarter or Indiegogo campaign at 2 am, then your campaign will also end at 2 am. Your first and last days of a campaign are hectic. You'll be managing updates, communications, and social networking for most of the day. It is essential to make sure you're giving yourself enough time to get everything done, but still be able to interact with people in real time if needed.

Did Something Happen?

Current events can spur a lot of donations. If you are a science fiction writer looking to get funded and a major sci-fi film is about to drop into theaters, you can take advantage of that fact and launch at the same time. The excitement that people have for the film can transfer to your project. The same is true for national holidays, birthdays for famous people, or even a viral news story that shows a problem you can fix.

Get the Last Minute Pledge

The 48-hour reminder comes out when there are just 2 days left. If you have timed your campaign incorrectly, this email will just get lost in the folders of spam that get deleted automatically. Catch people at their computer, and you'll be much more likely to get a pledge.

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Avoid the Weekends

The slowest times for Kickstarter or Indiegogo are Saturday and Sunday. That's not to say that you can't have a successful campaign that starts and ends on the weekend. It just means that you're more likely to find success when you're operating during regular business hours. That's because many people see this crowdfunding platform as a business opportunity, even though it is a rewards-based platform.

End of The Year

Try to avoid a crowdfunding campaign that comes in at the end of the year. If you get your funds in one taxing year but are planning on spending that money in the next season, then you'll be charged a capital gains tax for the pure profit that the crowdfunding campaign provided.

Find Payday

Most people are paid at the beginning and the middle of the month. This is when they have the most disposable income to be able to support an Indiegogo campaign. If you plan your launch around your target demographic's known paydays, you'll be more likely to get those smaller donations that can mean so much.

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Frequently Asked Questions

What is the best day of the week to launch a Kickstarter or Indiegogo campaign?

Launch on a weekday during regular business hours. Saturday and Sunday are the slowest times for crowdfunding, so you are more likely to find success operating when people treat the platform as a business opportunity.

What time of day should I launch my campaign?

Remember that your campaign ends at the same time it starts, so launch at 2 am and it closes at 2 am. Pick a launch time that lets you manage updates and interact with backers in real time on your hectic first and last days.

When should I avoid launching a crowdfunding campaign?

Avoid Black Friday and the tax deadline for your target audience, when people have less money to give. Also avoid the end of the year, since funds raised in one tax year but spent the next can trigger capital gains tax.

Does timing my launch around payday actually help?

Yes. Most people are paid at the beginning and middle of the month, when they have the most disposable income. Planning your launch around your target demographic's known paydays helps you capture those smaller pledges that add up.

How can current events help my campaign launch?

Current events can spur a lot of pledges. If a major film, holiday, or viral news story connects to your project, launching alongside it lets that built-in excitement transfer to your campaign.