BoostYourCampaign
From idea to fulfillment · since 2010

The Crowdfunding Launch & Video Checklist

Every step, in order - the exact playbook and benchmarks we use on real Kickstarter & Indiegogo campaigns, including a full video-production deep dive.

87 actionable steps 9 phases 21-step video deep dive
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What's inside

Work through the phases in order. Tick each box as you go - nothing here is optional if you want to fund fast.

1Product & Logistics8 steps
2Validation8 steps
3Audience & List Building10 steps
4Campaign Page & Assets10 steps
5Video Production Deep dive21 steps
6Tracking & Ads8 steps
7Launch Plan8 steps
8Live Campaign7 steps
9Post-Campaign & Scale7 steps
How to use this: Print it, or tick the boxes on screen. Each phase builds on the last - a strong pre-launch list (Phase 3) and a great video (Phase 5) are what separate funded campaigns from the 60% that miss goal.
The Crowdfunding Launch & Video ChecklistBoostYourCampaign
1

Product & Logistics

Know your numbers before you spend a dollar on marketing.

8 steps
1Finalize your prototype and confirm it's demo-ready on camera.
2Lock your bill of materials and confirm your per-unit cost.
3Get manufacturing quotes and confirm minimum order quantities.
4Calculate landed cost: production + shipping + fulfillment + platform fees.
5Set your funding goal to your minimum viable production run.
6Define shipping zones and realistic delivery timelines.
7Choose a fulfillment partner for post-campaign delivery.
8Confirm certifications/compliance required for your category.
2

Validation

Prove demand with data - not opinions - before production.

8 steps
9Define your target backer persona.
10Study 5-10 comparable funded campaigns in your category.
11Analyze competitor pricing, reward tiers, and stretch goals.
12Run paid ad tests on 2-3 positioning angles.
13Measure cost-per-lead (CPL) for each angle.
14Pick the winning angle based on the data.
15Validate price sensitivity with a short survey.
16Confirm real demand exists before committing to tooling.
Phases 1-2 · Product & ValidationBoostYourCampaign
3

Audience & List Building

A warm pre-launch list is the #1 predictor of a funded campaign.

10 steps
17Build a pre-launch landing page with email capture.
18Write a clear value proposition above the fold.
19Set up your email service provider (ESP) and automations.
20Create an early-bird incentive or lead magnet.
21Launch pre-launch ads to grow the list.
22Aim for a qualified list (target 2,000-10,000+).
23Add a referral / VIP reward to amplify sign-ups.
24Email your list weekly with story-driven updates.
25Segment your list: cold, warm, and hot leads.
26Warm the list with behind-the-scenes content before launch.
4

Campaign Page & Assets

Backers pledge because they want in - make the page impossible to scroll past.

10 steps
27Write your story: problem → solution → proof.
28Draft a benefit-led headline and subhead.
29Design reward tiers with one clear hero tier.
30Add early-bird and limited-quantity tiers for urgency.
31Plan stretch goals that add value, not complexity.
32Shoot high-quality product photography.
33Create infographics for features and specs.
34Write an FAQ that handles every objection.
35Add a Risks & Challenges section (it builds trust).
36Proofread everything and test every link.
Phases 3-4 · Audience & PageBoostYourCampaign
5

Video Production - Deep Dive

Campaigns with a strong video raise dramatically more. Treat it like a film, not an afterthought.

21 steps

Pre-production

37Write a script with a 5-second hook that stops the scroll.
38Lead with the problem your product solves.
39Show the product in real-world use within the first 30 seconds.
40Keep the main video under 2-3 minutes.
41Storyboard every shot before filming.
42Build a shot list and a filming schedule.
43Scout and prep your locations.
44Source props, on-camera talent, and wardrobe.

Production

45Light your scenes (three-point lighting) for clean footage.
46Record clean audio with a dedicated mic - never camera audio.
47Capture B-roll of the product from multiple angles.
48Film a founder-to-camera authenticity segment.
49Shoot detail / macro shots of your key features.
50Record a clear, direct call-to-action ending.
Phase 5 · Video Production (1 of 2)BoostYourCampaign
5

Video Production - Deep Dive

Post-production & the cut-downs that power your ads.

cont.

Post-production & ad cuts

51Edit a master campaign film (2-3 min).
52Color-grade and mix audio for a polished finish.
53Add captions/subtitles - most people watch on mute.
54Export a 15-30s teaser for paid ads.
55Cut 3-5 short vertical clips for social & paid.
56Create a looping GIF/clip for the page hero.
57A/B test two video thumbnails.
Why this matters: Your video is the single hardest-working asset in the campaign - it lives on the page, in your ads, in your emails and in your press outreach. The cut-downs (54-56) are what make your paid traffic profitable.
6

Tracking & Ads

If you can't measure it, you can't scale it.

8 steps
58Install the Meta Pixel and Google tag.
59Set up conversion tracking and UTM links.
60Connect analytics to your landing page.
61Build retargeting audiences (list + page visitors).
62Prepare ad creative variations (image + video).
63Set daily budgets and your bid strategy.
64Create lookalike audiences from your list.
65Define your target CPL and ROAS benchmarks.
Phases 5-6 · Video & AdsBoostYourCampaign
7

Launch Plan

Opening day is won or lost in the weeks before it.

8 steps
66Set your launch date and time (mind your timezones).
67Build a day-by-day launch-week calendar.
68Write your "we're live" email sequence.
69Line up press and media outreach.
70Draft and schedule your press release.
71Brief influencers and partners for launch day.
72Prepare social posts for the first 48 hours.
73Plan a day-one push to hit funded fast.
8

Live Campaign

Momentum is everything - feed it daily.

7 steps
74Email your list the moment you go live.
75Activate paid ads to backers and lookalikes.
76Post daily updates to maintain momentum.
77Respond to comments and messages quickly.
78Announce stretch goals as you unlock them.
79Run a mid-campaign PR/ads push to beat the lull.
80Monitor CPL/ROAS daily and reallocate budget.
9

Post-Campaign & Scale

Funding is the start line - turn backers into a business.

7 steps
81Thank your backers with a heartfelt update.
82Set up Indiegogo InDemand or a pre-order store.
83Send a backer survey to collect shipping details.
84Keep backers updated through production.
85Transition your list into a retention email flow.
86Launch your DTC ecommerce store.
87Scale with paid traffic to keep momentum after funding.
Phases 7-9 · Launch, Live & ScaleBoostYourCampaign
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