The Short Version
Both BoostYourCampaign and Funded Today are full-service crowdfunding marketing agencies. They cover similar ground but differ significantly in pricing, communication, and how much of the work they actually own.
BoostYourCampaign
is a done-for-you agency with fixed-fee pricing. We handle pre-launch strategy, paid advertising, campaign page creation, PR, email marketing, post-campaign eCommerce scaling on Shopify and Amazon, video production from our own US and EU studios, and fulfillment and delivery across the US and Europe. Our team of 41 invests alongside you with a skin-in-the-game model, and every package includes a free re-launch guarantee.
Funded Today
is a commission-based crowdfunding agency headquartered in Utah. They offer paid ads, PR, affiliate marketing, video production, and consulting. Their pricing model charges a $2,500-$5,000 upfront testing fee plus 25-35% commission on funds raised through their marketing. They front ad spend during the campaign and recoup it after platform payout.
| BoostYourCampaign | Funded Today | |
|---|---|---|
| Model | Done-for-you, fixed-fee packages | Commission-based (25-35%) |
| Best for | Creators who want predictable costs and full ownership | Creators comfortable with high commission for zero-risk ad spend |
| Projects | 4,600+ | 2,500-3,000+ |
| Offices | New York, London, Lisbon | South Ogden, Utah |
| Platforms | Kickstarter, Indiegogo, GameFound | Kickstarter, Indiegogo |
| Post-campaign support | Full eCommerce scaling | Limited (Launchkit product) |
The Biggest Difference: Fixed-Fee vs. Commission Model
Both agencies call themselves "full-service," but the pricing models create very different incentives and outcomes.
BoostYourCampaign's approach
When you work with BYC, you pay a fixed project fee ($1,749-$6,897) that covers your entire launch: pre-launch funnel, paid ads, campaign page, PR, email sequences, and post-campaign scaling. We invest our own money in your advertising alongside yours (skin in the game), and if your campaign doesn't reach its funding goal, we relaunch for free.
You know exactly what you're paying before you start. There are no commissions eating into your margins as your campaign grows.
Funded Today's approach
Funded Today charges a $2,500-$5,000 upfront testing fee (non-refundable) to validate whether your campaign is marketable. If they proceed, they take a 25-35% commission on all funds raised through their marketing efforts. They front the ad spend during the campaign and recoup it from your campaign proceeds.
The upside: you don't pay ad costs upfront. The downside: Compared to BoostYourCampaign's 15% when they pay for ads, a 35% commission can be substantial. On a $100K campaign, that's $35,000 in fees on top of the initial testing fee and ad spend reimbursement.
Funded Today is also selective. They claim to accept only ~10% of applicants, which means most creators who apply won't get accepted.
Bottom line: BYC gives you a predictable cost and full service from day one. Funded Today's commission model can work if your campaign raises significant money, but the total cost grows proportionally with your success. For most campaigns, BYC's fixed-fee model is more affordable and more transparent.
Our Skin in the Game Model: We Take the Risk, Not You
Most crowdfunding agencies ask you to pay upfront and then spend your money on ads. BYC does the opposite. We invest our own capital into your paid advertising during both the pre-launch and live campaign phases. We spend before you raise a single dollar.
This is not a small bet. Pre-launch ad spend on Facebook, Google, and YouTube funnels can run into thousands of dollars before a campaign even goes live. BYC covers that upfront cost because we only take on projects we genuinely believe will succeed. If we are not willing to put our own money behind your campaign, we will tell you honestly and not take you on as a client.
No other crowdfunding agency does this. Not Funded Today. Not Jellop. Not LaunchBoom. Not any of them. Other agencies either charge you upfront, take a commission on what you raise, or ask you to front all ad spend yourself. BYC is the only agency that shares the financial risk with you from day one.
How BYC's model works
- Pre-launch: We invest our own money to run ads that build your email list and test messaging before your campaign goes live.
- Live campaign: We continue investing alongside your ad budget to maximize backer acquisition during the critical funding window.
- Aligned incentives: Because our money is on the line, our team is financially motivated to optimize every dollar for performance.
- Free re-launch: If your campaign doesn't reach its funding goal, we relaunch it for free. We eat the cost, not you.
How Funded Today's model works
- Upfront fee: $2,500-$5,000 testing fee before any marketing begins.
- Commission: 25-35% of funds raised through their marketing efforts.
- Ad spend: Funded Today fronts ad spend during the campaign but recoups it from your platform payout after the campaign ends.
- Risk: You pay the testing fee upfront regardless of outcome, and the commission structure means the more you raise, the more you pay.
Why this matters: When an agency invests its own money in your success, the relationship changes. You are not just a client paying for a service. You are a partner whose success directly impacts the agency's bottom line. That alignment produces better strategy, faster optimization, and more honest advice about what will and will not work.
Beyond Marketing: Fulfillment, Video, and eCommerce Under One Roof
Most crowdfunding agencies stop at marketing. They help you raise money, then wave goodbye. BYC is different. We are a true end-to-end partner that covers every stage of your product journey, from the first ad to the last delivery.
Fulfillment & Delivery
We operate our own fulfillment infrastructure in both the United States and Europe. When your campaign ends and it is time to ship rewards to backers, we handle it. Warehousing, pick and pack, shipping, customs, and tracking. No third-party logistics headaches, no scrambling to find a fulfillment partner after your campaign closes.
No other crowdfunding agency offers this.
Video Production Studios
Great campaigns need great video. BYC has its own production studios in the US and Europe. We produce campaign videos, ad creatives, product demos, and eCommerce content in-house. No outsourcing, no delays, no loss of creative control.
Your campaign video and ad creatives are made by the same team running your marketing.
eCommerce: Shopify & Amazon
After your campaign ends, the real business begins. BYC is an official Shopify Partner and Amazon Partner. We build your store, manage your product listings, run your ads, and scale your sales. One agency from crowdfunding to full eCommerce operation.
Most creators need to hire 3-4 separate vendors to get what BYC delivers in one package.
What Funded Today offers after your campaign: Funded Today has a product called Launchkit for post-campaign marketing, but it is limited in scope. They do not offer fulfillment services, do not have their own video studios, and are not official Shopify or Amazon partners. For eCommerce scaling, you will need to hire additional vendors.
Results Speak for Themselves
| Metric | BoostYourCampaign | Funded Today |
|---|---|---|
| Total funds raised | $734M+ | $654M+ |
| Campaigns completed | 4,600+ | 2,500-3,000+ |
| Years in business | Since 2010 | Since 2014 |
| Team size | 41 full-time | ~20-55 employees |
| Official partnerships | Indiegogo Approved Agency, Google Premier Partner, Facebook Marketing Partner | Indiegogo #1 Marketing Partner |
| Notable press | Forbes, ABC News, Shark Tank, MarketWatch | Inc. 5000 (#27 in 2018) |
BYC has managed nearly 2x more campaigns over a longer track record. Funded Today has a higher total raised figure, partly driven by their commission model which incentivizes them toward bigger campaigns.
Pricing Comparison
This is where the two agencies differ most. Understanding the total cost is critical.
BoostYourCampaign
Comprehensive packages starting at
$1,749
- Product Validation: $1,749
- Platinum (pre-launch + live campaign): $3,697
- Social+ (full service): $5,497-$6,897
- No commissions on funds raised
- We invest in your ad spend (skin in the game)
- Free re-launch guarantee
- Flexible payment options
Funded Today
Testing fee + commission
$2,500-$5,000 + 35%
- $2,500-$5,000 upfront testing fee (non-refundable)
- 25-35% commission on funds raised
- They front ad spend (recouped from campaign proceeds)
- Creative services (video, page design) priced separately
- Only ~10% of applicants accepted
- No re-launch guarantee
Real-World Cost Example: $100K Campaign
| Cost | BoostYourCampaign (Social+) | Funded Today |
|---|---|---|
| Upfront fee | $5,497-$6,897 | $2,500-$5,000 (testing) |
| Commission | $0 | $25,000-$35,000 (25-35%) |
| Ad spend | Shared (skin in the game) | Fronted, then recouped |
| Estimated total | $5,497-$6,897 | $27,500-$40,000+ |
Note: Ad spend varies by campaign. BYC invests alongside you. Funded Today recoups the full ad budget from your campaign proceeds.
Service Breakdown
| Service | BoostYourCampaign | Funded Today |
|---|---|---|
| Pre-launch funnel building | Done for you | Limited (validation testing) |
| Facebook & Instagram ads | Managed by our team | Managed |
| Google ads | Included | Not a core offering |
| YouTube advertising | Included | Not offered |
| Campaign page creation | Included | Separate fee |
| Video production | On request | Separate fee |
| Email marketing | Managed sequences | Email lead generation |
| PR & media outreach | Included | Included |
| Affiliate marketing | Not a core offering | Included |
| Influencer outreach | Included (Social+ tier) | Included |
| Landing page creation | Included | Separate fee |
| Newsletter to backer database | 100K+ backer list | Cross-promotion network |
| Post-campaign eCommerce | Full scaling (Amazon, Shopify) | Limited (Launchkit) |
| Fulfillment & delivery (US + EU) | Full service, own warehouses | Not offered |
| Video production | Own studios in US and EU | Outsourced video services |
| Shopify & Amazon management | Official partner for both | Limited (Launchkit product) |
| Dedicated account manager | Yes | Varies |
| Skin in the game | We invest in your ads | They front ad spend |
| Re-launch guarantee | Free re-launch | Not offered |
From Creators Who Chose BoostYourCampaign
"I've been using two agencies for my campaign. Boost stood out in service, price and after campaign services. $832,000 total raise, with Boost taking a major part in it."
-- Sean Peters, DE
"Boostyourcampaign offers a great service and value for money. They consistently provided our team with support that has driven results."
-- Bruce Estrada, GB
"This was our first crowdfunding campaign. Their social media marketing work was excellent. All deliverables reached us on time as per our agreement."
-- David Malan, US
Common Questions
How does Funded Today's commission model actually work?
Funded Today charges a $2,500-$5,000 non-refundable testing fee upfront. If your campaign passes their validation, they run paid ads and take 25-35% of funds attributed to their marketing. They front the ad spend during your campaign and recoup it from your campaign proceeds once the platform (Kickstarter/Indiegogo) releases funds. The total cost includes the testing fee, the commission, and the ad spend reimbursement.
Why is BYC's pricing so much lower?
BYC charges fixed project fees instead of commissions. This means your cost is predictable regardless of how much your campaign raises. We also invest our own money in your advertising, which means we're financially motivated by your success rather than by taking a percentage of it. The result: you keep more of what you raise.
Does Funded Today really front ad spend?
Yes. Funded Today covers your advertising costs during the campaign, which reduces your upfront financial risk. However, this is a loan, not a gift. They recoup the full ad budget from your campaign proceeds. Combined with their 25-35% commission and the testing fee, the total cost can be substantial. BYC's skin-in-the-game model means we invest our own money in your ads alongside yours, sharing the risk rather than simply lending you money.
What if my campaign doesn't fund?
With Funded Today, you lose your $2,500-$5,000 testing fee regardless of outcome. With BYC, we offer a free re-launch guarantee: if your campaign doesn't reach its funding goal, we relaunch it at no additional cost.
Can I switch from Funded Today to BoostYourCampaign?
Absolutely. Several of our clients came to us after working with other agencies. We'll audit your campaign, identify what's working and what isn't, and build a strategy tailored to your goals. If your campaign is already live, we can step in immediately.
Which agency has better results?
Both agencies have helped creators raise significant capital. Funded Today reports a higher total raised figure ($654M+ vs. $734M+), but BYC has managed nearly 2x more campaigns (4,600+ vs. 2,500-3,000+) over a longer period (since 2010 vs. 2014). BYC also maintains a stronger review profile, while Funded Today has mixed reviews across platforms.
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