Are you planning on launching a crowdfunding campaign for 2023 and wondering when the best time to launch is?We’ve got you covered.
After analyzing data from over 327,419 Kickstarter campaigns, Tuesday is the best day to launch a crowdfunding campaign. With some exceptions, Tuesdays have the highest average number of backers per project. Closely followed by Wednesdays.
The same analysis shows that 8 AM EST on a Tuesday is the most effective, while weekends and end of the day should be avoided.
May is the best month to launch, but any month, except for December, can be effective as long as the campaign is launched at the right time.
It’s also important to consider the seasonality of your product. If your product is seasonal, it’s best to launch during that season. For example, if you are launching a portable AC unit, you should launch it in the summer when it is hot.
While the month of your campaign launch may not be as important as the day and time, it’s still important to take the time to properly plan and prepare your campaign. Rushing to meet a specific launch date can hurt the success of your campaign. The small difference in extra visibility, will not make up for a rushed launch.
In conclusion, the best day to launch a Kickstarter campaign is on a Tuesday. Make sure to consider the time of day and month of your launch and seasonality, but starting off on a Tuesday can give you a strong foundation for a successful campaign.