What is the Best Day of the Week to Launch a Kickstarter or Indiegogo Campaign?
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After analyzing data from over 327,419 Kickstarter campaigns, Tuesday is the best day to launch a crowdfunding campaign. With some exceptions, Tuesdays have the highest average number of backers per project. Closely followed by Wednesdays.
The same analysis shows that 8 AM EST on a Tuesday is the most effective, while weekends and end of the day should be avoided. Before you set your launch date, make sure you understand the three essential stages of a Kickstarter campaign to ensure you're fully prepared.
May is the best month to launch, but any month, except for December, can be effective as long as the campaign is launched at the right time.
It's also important to consider the seasonality of your product. If your product is seasonal, it's best to launch during that season. For example, if you are launching a portable AC unit, you should launch it in the summer when it is hot. Understanding the pros and cons of crowdfunding can help you make this decision more strategically.
While the month of your campaign launch may not be as important as the day and time, it's still important to take the time to properly plan and prepare your campaign.Rushing to meet a specific launch date can hurt the success of your campaign. The small difference in extra visibility, will not make up for a rushed launch.
Consider investing in a high-quality crowdfunding video and comprehensive marketing strategy before your launch date. These elements are often more impactful than perfect timing alone.