Flexible Funding is Out, and Your Campaign is Better Off
The landscape of crowdfunding on Indiegogo just got a major upgrade, and it's time for every creator to pay attention. Flexible Funding has officially retired. That's right, it's gone, replaced by a sole focus on Fixed Funding paired with a powerful, automated Stretch Goals feature.
If your first thought is concern, take a breath. This isn't a limitation; it's an evolution. For you, the creator, this change is not a step back, but a clear, smarter path to success and deeper backer engagement.
The New Power Duo: Fixed Funding + Automated Stretch Goals
In the past, many creators opted for Flexible Funding because it guaranteed they'd keep the money raised, even if the primary goal wasn't met. However, it often meant starting with an overly ambitious funding target and missing out on a key strategy for momentum: Stretch Goals.
Now, the platform is unifying around a much more compelling strategy:
Fixed Funding:
You set a smaller, realistic, minimum goal, the amount absolutely needed to produce and deliver your core project. This reduces the initial barrier to success and gives backers confidence that the project is viable.
Automated Stretch Goals:
This is the game-changer. The upgraded feature moves Stretch Goals from a clunky, manual tracking task to a built-in, visually automated tool.
This combination allows you to structure your campaign like a clear, rewarding journey for your backers.
How Stretch Goals Will Drive Deeper Backer Engagement
Think of your campaign as a blockbuster movie with a strong foundation and exciting sequels planned. The Fixed Goal is the minimum required to greenlight the main film. The Stretch Goals are the roadmap to making it bigger and better.
The Old Way vs. The New Way
| Feature | The Old Way (Manual Stretch Goals) | The New Way (Automated Stretch Goals) |
|---|---|---|
| Effort | High: Manual tracking, constant graphic updates, writing out progress. | Low: Built-in visual tracker, automatic updates, platform integration. |
| Clarity | Low: Backers had to read updates or descriptions to know the next goal. | High: Goals are visible on the campaign page, clearly showing what comes next. |
| Impact | Limited: Excitement often faded after the main goal was hit. | Exponential: Creates a visible rallying point that keeps backers engaged long after the initial funding. |
Visualize the Strategy: A Campaign Roadmap
Let's look at a concrete example. Imagine you're launching an innovative E-Bike (like the successful Nireeka Spectrx campaign).
Instead of setting a $100K Flexible Goal right away, you set a Fixed Goal of $40K, the minimum needed for initial tooling and production. Once that's hit, the automated Stretch Goals kick in:
| Funding Milestone | Stretch Goal Unlock | Backer Benefit |
|---|---|---|
| Goal: $40K | Basic Model Production | Project is a GO! |
| Stretch 1: $60K | Free Integrated Front Light | Increased safety and value for all backers. |
| Stretch 2: $85K | New "Deep Space Blue" Color Option | More choice, demonstrating community influence. |
| Stretch 3: $120K | Battery Upgrade for Longer Range | Elevated product quality for all. |
With this clear roadmap, backers don't just feel like they're "donating"; they're actively collaborating to elevate the product they're going to receive. They can see their impact at every milestone, motivating them to share the campaign and push for the next level.
Embrace the Upfront Planning
Yes, this shift requires a little more upfront planning to map out your Stretch Goals, but that planning is an undeniable win for your campaign.
It forces clarity:
You define your core offering and your aspirational upgrades before launch.
It builds trust:
By sharing the full vision, you demonstrate that you have a plan for every stage of funding, making backers more comfortable funding generously.
It maximizes momentum:
Stretch Goals are no longer an afterthought. They are the engine that sustains excitement for the duration of your campaign.
The era of Flexible Funding is ending, but a stronger, more engaging approach is already here. Start planning your tiered vision today, and get ready to not just hit your goal, but build lasting momentum and a powerful community.
What's the one feature or upgrade you plan to use as your first Stretch Goal?
Note: See the official update here: Indiegogo Official Announcement