Maximize Post-Campaign Growth: A Guide to Setting Up Indiegogo InDemand
Your crowdfunding campaign has ended successfully, but that doesn't mean the momentum has to stop. Indiegogo InDemand is a powerful tool that allows you to continue selling your product and building your community even after your campaign concludes.
InDemand transforms your completed campaign into an ongoing sales platform, helping you capitalize on the interest you've built and continue growing your business. Here's everything you need to know about setting up and maximizing your InDemand campaign.
What is Indiegogo InDemand?
Indiegogo InDemand is a post-campaign feature that allows successful campaigns to continue accepting orders after their funding period ends. It's essentially an e-commerce platform that maintains the social proof and momentum from your original campaign while providing ongoing sales opportunities.
Benefits of Using InDemand
- Continue generating revenue without the pressure of a deadline
- Maintain campaign momentum and community engagement
- Access to Indiegogo's marketing tools and audience
- No additional setup costs - you keep using your existing campaign page
- Flexible pricing and perk management
How to Set Up InDemand
Setting up InDemand is straightforward if you meet the eligibility requirements:
- Your campaign must have reached at least 500% of its funding goal
- You must have fulfilled at least 90% of your campaign orders
- Your campaign must be in good standing with Indiegogo
- Apply through your campaign dashboard after your campaign ends
Best Practices for InDemand Success
To maximize your InDemand performance, focus on maintaining the excitement and social proof that made your original campaign successful. Update your campaign regularly with production progress, new features, or customer testimonials.