Transparency Report

Is BoostYourCampaign legit

What we actually do, why some campaigns still fail, and how we handle misalignment and refunds

Comparison of standard advertising model vs skin in the game model showing how BoostYourCampaign shares risk by funding ads for a share of sales

Many creators arrive at this page after reading mixed feedback about Kickstarter marketing agencies. Some had good experiences, others did not, and it can be hard to know what to trust.

This page explains what we actually do, what our success rate really depends on, why some campaigns still fail, and how we handle misalignment and refunds. It is not a pitch. It is a direct explanation so you can decide if working with us makes sense for you.

If you want a broader overview of process, scope, and pricing, start with the main BoostYourCampaign review page and the BoostYourCampaign pricing page.

What BoostYourCampaign actually does day to day

BoostYourCampaign is not a course, a template bundle, or a light advisory call. We work as an implementation partner for Kickstarter and Indiegogo campaigns.

In practical terms that means:

  • Testing your offer and audience through validation sprints before serious ad spend
  • Building conversion focused landing pages for email or reservation funnels
  • Creating and running Meta ad campaigns from first angles to scaling
  • Writing and scheduling pre launch and launch email sequences
  • Monitoring key numbers during the live campaign and adjusting based on data

You focus on the product, operations, and delivery. We focus on the structure that brings in leads and backers at an acquisition cost that fits your margin.

A more complete breakdown of scope is available on the Kickstarter marketing services page.

How we think about success rate

A common question is what percentage of campaigns we work on reach their funding goals. The honest answer is that the number moves over time and varies by category, budget, and creator decisions.

Internally we track:

  • Whether a campaign funds at all
  • Whether it reaches a level that is healthy relative to margin and production risk
  • Whether it leads to a sustainable next step such as InDemand or ecommerce

A small card game creator with a modest goal and a tight community can be considered successful at lower absolute numbers than a complex hardware project with a higher break even point. Success is not just about the headline total raised. It is about whether the campaign leaves the creator in a stronger position.

The main BoostYourCampaign review page gives more context on how we evaluate outcomes across different campaign sizes.

Why some campaigns still fail even with support

No system can turn every idea into a successful campaign. There are clear reasons why some projects struggle or fail even with professional marketing support. The most common ones include:

  • Weak product or offer fit
    The product does not solve a concrete problem or does not create enough desire at the proposed price. Ads can bring attention, but they cannot make people want something that feels off for them.
  • Margins that do not support paid acquisition
    If the difference between pledge value and total cost per unit is too small, there is no room for healthy ad spend. In these cases, every backer acquired through paid traffic risks putting the creator into loss.
  • Misaligned goals and budgets
    A high funding goal with a very limited ad budget and a small organic audience is structurally fragile. The numbers do not support the ambition, even if the product is solid.
  • Timing and operational issues
    Delays in production, unclear delivery plans, or public updates that cause concern can hurt conversion and refund rates, regardless of how good the ads and pages are.

Our job is to identify these issues as early as possible and tell you directly when a project is not ready for scaling.

Main factors affecting Kickstarter success or failure: product-market fit, margins, budget and funding, timeline and execution

What we do before agreeing to work together

To reduce the risk of misalignment, we do not accept every project that reaches out. The first steps are:

  • Reviewing your product, margins, and target goal
  • Looking at your timeline and production plan
  • Checking whether your planned budget can realistically support validation and pre launch growth

If any of these fundamentals are not workable, we say so and often suggest changes before you commit to a full engagement. Sometimes the outcome is that the project should be delayed or reshaped instead of pushed forward at all costs.

When the basics do make sense, we usually start with a defined validation sprint. That phase is intentionally limited in scope and budget so both sides can see how the offer behaves with real traffic before making bigger decisions.

How the validation phase protects both sides

Validation is where you find out if your product and offer can attract leads at a cost that leaves room for profit. It also reveals how people respond to your messaging.

During this phase we:

  • Build a focused landing page with a clear promise and call to action
  • Test a small set of ad angles and creatives for clicks and sign ups
  • Track cost per lead, click through rates, and early engagement with follow up emails

If results are clearly below healthy ranges after genuine testing and optimisation, we advise against aggressive scaling. In some cases we recommend stopping and reworking the offer instead of moving into a full pre launch push. That decision can be frustrating, but it prevents larger financial losses later.

For a detailed description of this process, see the validation section on the BoostYourCampaign review page.

Validation process flowchart showing the journey from ad click to lead to email engagement and the decision to scale or pause

Why there are negative reviews about BoostYourCampaign

When you look for information about any agency, you will find negative reviews alongside positive ones. BoostYourCampaign is no exception. Understanding why those reviews exist is more useful than pretending they do not.

The main themes behind unhappy experiences are usually:

  • Expectation gaps
    Creators sometimes expect that hiring an agency will guarantee a funding outcome, regardless of product, margin, or budget. When a campaign underperforms, frustration is high, even if the early numbers already pointed to structural issues.
  • Communication friction
    In busy periods, calls and updates can feel too focused on numbers and not enough on feelings. Some creators prefer more hand holding. Others appreciate short, direct updates. Mismatched communication styles can sour the relationship.
  • Risk tolerance mismatches
    Some creators want to push budget aggressively, while we recommend caution based on data. Others want results with minimal spend, while the numbers suggest a higher budget is needed to have a fair chance.

When these gaps are not addressed early, they often lead to difficult conversations and, in some cases, public complaints.

How we handle dissatisfaction, refunds, and misalignment

When a project is not going as hoped, we prefer direct, documented conversations about what is happening and why. Typical steps include:

  • Reviewing the agreed scope and what has been delivered so far
  • Looking at the actual numbers together and separating controllable and uncontrollable factors
  • Agreeing on a specific next step, such as a new test, a pause, or a change in budget or structure

In some cases, partial refunds or adjustments are part of the solution, especially when there is a clear mismatch between what was expected and what is realistically possible. In other cases, the more constructive choice is to stop the campaign work early instead of forcing a launch that does not make sense.

We do not claim to handle these situations perfectly every time, but the principle is simple. The outcome should be based on facts and numbers, not on who can be louder in public.

Skin in the game: when we pay for ads

Alongside standard fee plus ad budget structures, we sometimes work with a model where we pay for part or all of the ad spend and receive an agreed percentage of sales at the end of the campaign. This ties our upside directly to backer acquisition performance.

This option is not common and is only considered when:

  • Margins are clear and strong
  • The category has a history of predictable response
  • There is enough time for proper validation before committing serious budgets

If you ask about this structure and we say no, it usually means the risk profile does not support it, not that we doubt your product. In those cases a straightforward pricing model is safer for both sides.

A more detailed explanation of fee structures and budgets is available on the BoostYourCampaign pricing page.

What you should check before working with any agency

Whether you work with BoostYourCampaign or another partner, a few checks can help you avoid unpleasant surprises:

  • Ask exactly what work will be done by the agency and what stays on your side
  • Clarify who owns the ad accounts, landing pages, and email lists after the campaign
  • Discuss realistic ranges of results instead of a single best case number
  • Agree on communication frequency and formats in advance
  • Understand how both sides will react if validation numbers are weaker than hoped

If an agency avoids these topics or treats them lightly, that is a useful signal. Clear expectations do not eliminate risk, but they reduce confusion later.

How to get a clear answer for your own campaign

Reading reviews and case studies is useful, but your decision should ultimately be based on your product, your margins, and your risk tolerance.

We will review your information and give you a direct answer on whether working together makes sense, what structure fits best, and what range of outcomes is realistic for you.

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