BoostYourCampaign case studies
These case studies show how we work with real crowdfunding teams, the challenges they bring to us, the strategies we put in place, and the outcomes that follow. The examples below cover Everyday Bags, Baltic Watches, and Luna.
For a wider overview of our process, see the BoostYourCampaign review page and the Kickstarter marketing services page.
Everyday Bags: from returning creator to 7,232,484 USD raised
Everyday Bags is a line of carefully designed bags built around access, organisation, and expansion. The range was created to fit the workflows of photographers while still working as everyday carry for a wider audience. The team had already run a successful campaign and wanted to push their next launch further.
The challenge
The goal was to maximise visibility for a new campaign, using Facebook ads and social media to reach both existing fans and new backers. They wanted a structured system around social, email, and ads rather than isolated efforts.
The strategy
We worked on three fronts at the same time.
- Created and managed their social channels with a clear content plan
- Launched an email campaign to past supporters of their previous Kickstarter and Indiegogo campaigns
- Built targeted landing pages and a full scale Facebook ads setup to drive qualified traffic
The social plan focused on clear product use cases and behind the scenes content. Email flows reactivated existing backers and prepared them for the new campaign. Ads and landing pages were built to filter for buyers, not just visitors.
The results
During the campaign:
- Social media followers grew by more than 800 percent
- Social channels accounted for nearly half of all traffic to the campaign
- Facebook videos averaged 25,712 views
- The company Twitter handle reached more than 76,000 people
- Email campaigns achieved an open rate of 38.7 percent
The campaign reached 7,232,484 USD in funds raised.
Baltic Watches: visibility and traffic to more than 514,806 euro
Baltic is a vintage inspired mechanical watch brand, with watches assembled in France. The team wanted more visibility in media and social channels and needed qualified traffic to their campaign page, not just awareness.
The challenge
The watches already had a clear story and an informed audience, but they needed a structured way to reach that audience at scale, build trust, and channel interest into backers on the campaign.
The strategy
We combined influencer marketing, ads, landing pages, and public relations.
- Designed and ran a focused influencer marketing campaign with relevant creators
- Launched a full scale Facebook ads campaign aimed at specific watch and style audiences
- Created targeted landing pages to qualify traffic before sending people to the campaign
- Implemented a hybrid PR campaign across traditional and digital media
Influencers provided social proof and reach. Ads and landing pages filtered attention into buyers. PR added credibility and long tail traffic.
The results
The campaign saw:
- Qualified traffic to the campaign page increase by about 400 percent
- Coverage on outlets ranging from Mashable to Hodinkee
- Support from 1,044 backers and 514,806 euro in funding, around 627,880 USD
Across platforms, Baltic went on to raise 1,352,266 USD on Indiegogo and 1,237,618 USD on Kickstarter.
Luna: growing a social audience by more than 300 percent
Luna is a lighting product inspired by the moon, designed to transform a room into a different kind of space. The team wanted to use crowdfunding to launch, but first needed visibility and a stronger social presence around the product.
The challenge
Luna needed more awareness before and during the campaign and wanted help with social media management and influencer marketing to build that base.
The strategy
We built a social and influencer plan focused on community and shareable content.
- Created a comprehensive social media strategy with contests and early bird discounts
- Produced custom images for Facebook and Instagram to give the product a recognisable visual identity
- Focused on building an active community around Luna rather than chasing only one off likes
- Reached out to large influencers who could promote the campaign to new audiences
The mix of original visuals, clear offers, and third party promotion helped the product stand out in a crowded category.
The results
The work led to:
- An average organic reach increase of 359 percent
- A Facebook audience increase of 397 percent
- Influencer campaigns with Logan Paul, Rachel Levin, and other large social media creators
The Luna campaign raised 759,509 USD.
What these case studies show
Everyday Bags, Baltic, and Luna are very different projects. They share a few important patterns:
- A clear starting challenge instead of a vague wish for more visibility
- A structured plan combining ads, content, and email or influencer work
- Careful attention to qualified traffic and conversion, not just reach
The exact numbers will differ for your project, but the system behind them is similar. We look at your goal, your margins, and your product, then design a path that fits your risk level and timelines.
For more detail on the numbers behind campaigns and how we use them to make decisions, read how BoostYourCampaign uses data and ad performance.
More feedback from creators
If you want to see how working with us felt for other teams, you can read more comments and quotes on our BoostYourCampaign reviews page.
Next step: talk to us about your campaign
If these examples feel similar to where you want to go with your own launch, the next step is simple.
- •Review our overall process on the BoostYourCampaign review page
- •Check what we include on the Kickstarter marketing services page
- •Then share your project details through the contact form
We will look at your product, margins, and goals and tell you what kind of structure and budget fits your situation.