BoostYourCampaign post campaign growth: from Kickstarter to a long term brand

Quick overview

Why post campaign growth matters as much as funding day

A funded campaign solves one problem and creates new ones. You now have:

• Hundreds or thousands of customers who expect clear updates and a working product
• A list of people who trusted you enough to pay before the product existed
• Ad and funnel data that shows which messages and audiences worked
• A one time spike of visibility that will drop unless you keep feeding it

If you only focus on production and ignore marketing after the campaign, you miss the easiest sales you will ever make. You already paid to acquire attention. Post campaign growth is how you squeeze proper value out of that work.

What you have in your hands when the campaign ends

By the time the campaign closes, a typical project working with BoostYourCampaign has:

• An email list built during pre-launch and the live phase
• Tested ad angles, creatives, and landing pages from the campaign
• Backers divided by pledge level and interest
• Pixels with enough data to run retargeting and lookalike campaigns
• Video, photography, and graphics created by our in house studios

Post campaign growth is about combining these assets into a simple system: keep the list warm, store traffic alive, and ad accounts learning. That way your next launch or store push starts from a better baseline instead of from zero.

For a detailed view on the earlier stages of the funnel, see the Kickstarter marketing guide for product creators in 2025.

How BoostYourCampaign plans post campaign growth from the start

We do not wait until the last campaign day to talk about what happens next. Post campaign planning is folded into the early strategy:

• We structure pre-launch funnels so your email list can be used long after funding closes
• We tag and segment leads and backers in ways that matter for later offers
• We keep your ad accounts and pixels clean so they can support ecommerce campaigns
• We shoot video and photo assets in our in house studios with both Kickstarter and store in mind

The goal is simple. When the campaign ends, you are ready to switch from a time limited countdown to a more stable sales engine without rebuilding everything from scratch.

Phase 1: from funded campaign to delivered product

The first phase of post campaign growth is also the most sensitive. Backers care about updates and reliability more than new offers. That does not mean you stop marketing. It means the tone and timing change.

Backer communication and trust

We help you set up:

• Clear update rhythms so backers know what is happening with production and shipping
• Basic segmentation so early bird and higher tier backers see messages that match their pledge
• Simple surveys and feedback forms that tell you what backers expect next

Good communication here is marketing, because it sets the base for the next product you release to the same group.

Late pledges and pre order options

Many projects benefit from a structured late pledge or pre order flow after the main campaign:

• We help you decide whether to use InDemand style tools or a direct pre order page
• We adapt existing landing pages and creatives for a late pledge funnel
• We run lean retargeting campaigns to capture people who were close but did not back in time

The idea is to extend the tail of your campaign without confusing backers or overcomplicating logistics.

Phase 2: from Kickstarter to ecommerce store

The second phase is the move into your own store. This can be Shopify, WooCommerce, Amazon, or another platform, but the logic is always the same. You own the traffic now, so we build a funnel that respects that.

Store setup and messaging

We are not a web development agency and we do not pretend to be. What we do is:

• Help you decide what needs to be on your product page based on what worked on the campaign page
• Adapt campaign copy into a clear ecommerce story with fewer distractions
• Define the first upsells and bundles that make sense based on what backers chose

Simple, clear product pages with strong proof usually outperform complex storytelling in this phase. We keep what worked and remove what was only needed to fund.

Post campaign email and ad funnels

Your email list and old traffic are still your biggest assets. We help you:

• Build post campaign email flows for launch, back in stock, and simple offers
• Set up retargeting that moves people from campaign page visitors to store buyers
• Use lookalike audiences based on backers for new prospecting campaigns

Because we ran your pre-launch and live campaign ads, we know which angles and audiences are worth bringing into ecommerce. You are not guessing. You are reusing proof.

Phase 3: from single product to real brand

Once you have delivered the first product and your store is live, the conversation shifts from "How do we ship this on time" to "What do we build next and how do we launch it smarter".

Using launch data to shape your roadmap

Here is where our data work makes a difference:

• We analyse which pledge levels and options were most popular and why
• We look at comments and feedback to see what people wish the product did
• We study which creatives and angles pulled the highest quality backers

This turns into practical suggestions: a second product, a bundle, an accessory, or a higher tier version. For a deeper look at how we interpret performance, see How BoostYourCampaign uses data to decide when to scale or pause ads.

Planning the next launch

Many of our strongest clients are working with us on multiple launches. When we plan a second campaign, we:

• Reuse and refine the funnels that worked the first time
• Launch pre-launch ads to both old backers and new audiences
• Frame the new product as part of a growing ecosystem instead of a one off

The result is that each new campaign is faster to fund and easier to scale than the first. You build on top of proven systems instead of starting from zero every time.

What working with BoostYourCampaign on post campaign growth actually looks like

Post campaign work is not a mandatory add on. Some creators only want help until the campaign ends. Others ask us to stay close for the next steps. When we support you beyond funding, you can expect:

• Clear scope on what we will focus on: late pledges, store launch, new campaigns, or a mix
• The same reporting approach you saw during the campaign, adapted to ecommerce metrics
• In house creative support from our studios in the US and Europe for new ad and product assets
• Data driven recommendations, not generic ecommerce checklists

Pricing for post campaign growth depends on whether this is a light support retainer or a full new launch. The starting point is always a conversation about your margins, timelines, and risk tolerance. You can see the logic behind our structure on BoostYourCampaign pricing explained.

If you want to talk through what makes sense for your specific project, visit Kickstarter marketing services and use the contact form. We will tell you if we think the next step is a store push, a second campaign, or a pause to focus on operations.

FAQ: post campaign growth with BoostYourCampaign