So you’ve launched a successful crowdfunding campaign and have taken your brand online– congrats!
What’s next? If you are thinking of taking your brand online but do not know where to start, we will touch on two eCommerce platform options in the following section. If you have made the transition and are struggling to bring new customers to your online store, then stick around!
It all starts with an online store
One of the first steps you’ll be working on, if not already during your crowdfunding adventure, is an eCommerce website/online store. Platforms such as Shopify or Amazon make it easier to get started; they already offer a range of tools to get you up and running in no time.
For example:
✔️Easy-to-use store templates or product listing tools
✔️Built-in analytical tools and order tracking
✔️Relatively low user fees
✔️Heightened online payment security
You might be wondering; Which platform is best? Well, that depends on your product and personal preferences. Below are some basic stats that might give you some insight:
Amazon
Your Amazon online store is your brand’s home within Amazon. When you are a seller that is enrolled in the Amazon Brand Registry, you do not only get a custom link for each product in your store, but you also have access to a custom multipage shopping destination where you can list products and tell your brand’s story.
Number of sellers: 9.7 Million (As of 2021)
Sales: An average of 50% of all Amazon sellers make between $1000 and $25 000 sales per month.
Shopify
Like Amazon, Shopify allows you to host your online store on its eCommerce platform. It has its own benefits, such as custom store themes, payment processing, and customer monitoring.
Number of merchants: 1.75 Million (As of 2021)
Sales: Well-performing merchants on Shopify merchants make between $50-$100k per year on average.
Now that you have a good idea of both platforms let’s talk about growth!
Run paid ads
Social media marketing is a super-valuable tool when it comes to growing your online business. How so? Let’s take Facebook (Meta) paid ads, for example:
Assuming you have already created a FB business account and page for your online brand, you will be able to create paid ad campaigns to promote your product and expand your customer reach quickly. Ads can also be fine-tuned to your preferences:
✔️Where you want them shown
✔️How long do you want them visible
✔️Where do you want them to take your leads
✔️And, most importantly, how much you are willing to spend
Many people are skeptical of paid ads because they have not experienced how valuable they can be and how quickly you can scale up your visibility and sales when done properly.
With the right targeting, analytics + tracking, and ad management, you have the power to decide ad spending based on your RoAS (Return on Ad Spend), or in other words, your return on your investment. Based on the outcome, you can increase the ad spend for only the ads that ended up being profitable.
Here’s a snapshot of how we increased sales for one of our customers in the fashion industry in just 18 days by +432%!
The MER (Marketing efficiency ratio: the MER measures the overall performance of your digital marketing efforts: Total revenue divided by total spend) was over 5x after we stepped in and extended our professional help to boost their online sales.
It doesn’t matter if you are spending $10 or $100k a month; results like these are still possible after iOS14.5 with Facebook and Instagram Ads.
In this case, it was all about implementing the right strategy for the fashion industry while understanding the data and focusing on the bottom line.
If you’re having trouble pinpointing exactly where your ad spend should be directed and how to create more effective, attention-grabbing ads – relax. We’ve seen several of our clients feel the same post-crowdfunding growing pains. We have packages that work with you whether you’re just getting started or have a good thing going and just have hit a temporary roadblock.
Contact us today if you are struggling to launch your product or crowdfunding idea or scale your existing Amazon or Shopify store.
Let us quickly take a look at another way you can grow your audience and establish trust in your brand!
Create a product & unboxing video(s)
It looks like almost everyone is creating videos these days. Video creation is more accessible than ever for anyone with a decent wifi connection and smartphone to record and share a video almost instantly. The downside? It’s hard to distinguish your brand from the constant uploads dropped daily. According to YouTube in 2022, every minute 500 hours of video content is uploaded to the platform.
Video production is an upfront cost, but it is worth it if it helps increase sales. Our successful product marketing videos have brought clients 3-4x back worth their investment in just a few weeks. And it often only goes up after that. The return on investment (ROI) for a high-quality video is hardly ever a disappointment.
We suggest creating a product video that shows all the features and components of your product alongside an original script that highlights its advantages. This involves creating a video production project with a script, high-definition camera and sound system, equipment, video editing software, actors, and preferably a studio.
Unboxing videos are often created in collaboration with an influencer: they receive your product, review it in a video and usually upload it to for example YouTube. Unboxing videos do not only drive traffic directly from YouTube; at BYC, we often create these in our own studio and use them as a marketing tool on your website, but also in paid ads or PR outreach. People trust a product that has been reviewed much more, and with the right actor, or influencer, your brand will stand out quickly compared to other products in your market space that lack this type of review.
Our team at BoostYourCampaign has worked side-by-side with all types of eCommerce brands big and small to create video aids to suit different areas of product marketing from launches to site content. It takes a simple call to get started.
Hire an influencer
Influencers are the newest way to get your eCommerce site continuous traffic and references. According to Shopify, influencer marketing generated $13.1 billion in 2021.
Knock, knock.
Who’s there? Hopefully not a bot.
There are a few caveats here and there when it comes to selecting the right influencers for your brand, though. As social media continues to grow, several bots and inactive users across platforms like Instagram, TikTok, Twitter, and Snapchat do too. Treading lightly before selecting representatives for your brand should not be dismissed.
Unlike other competitors, we work directly with an exclusive network of high-quality influencers to help boost your product’s outreach.
Unboxing videos performed by influencers have become a popular way to market products. They’re an efficient way to show customers the product and how it works. Posts also generate traffic customers can always bookmark back to. Influencers are convenient tools on the eCommerce side of your project because they reach large audiences in a short time. Make sure you vet influencers first with a reputable company first.
The next step?
To learn more about what our team can do for you, contact us today. We are a group of creative marketers specializing in eCommerce launches after helping you achieve crowdfunding success on Kickstarter and Indiegogo.
