Between September 2025 and this update, Kickstarter shipped roughly a dozen incremental features aimed at managing a campaign and its fulfillment more easily: Pledge Manager upgrades, follower messaging, digital reward delivery, new subcategories, and finer analytics permissions. Indiegogo did something bigger. On October 16, 2025 it migrated to a new Gamefound-powered platform, discontinuing Flexible Funding for new campaigns and replacing old-style reservations with a new order and payment structure, then kept shipping features on top of that new foundation through mid-2026. Kickstarter got better at managing a campaign you already have. Indiegogo rebuilt the entire creator and backer flow. For product and hardware campaigns, Indiegogo now behaves more like a store; Kickstarter is still stronger for discovery, trust, and classic crowdfunding momentum.
Last updated: July 2026. We update this changelog as the platforms ship changes.
Crowdfunding platforms used to move slowly. Kickstarter would add one feature a year, Indiegogo would adjust a fee schedule, and a comparison article written in 2023 was still mostly accurate in 2025. That is not true anymore. In the ten months covered here, Kickstarter shipped roughly a dozen product changes, most of them aimed at giving creators more control over a campaign or fulfillment process they already have running. Indiegogo did something more dramatic: it tore down its pre-launch, live, and post-campaign systems and rebuilt them on a new Gamefound-powered platform, retiring two of its oldest signature features, reservations and Flexible Funding, in a single release.
We have run campaigns on both platforms since 2010, backing more than 4,600 campaigns and helping raise over $734M, and we read every platform release note for the same reason you should: not because the feature itself is interesting, but because of what it changes about how a launch should be planned. Kickstarter improved campaign management. Indiegogo rebuilt the creator and backer flow end to end. For a product or hardware campaign, Indiegogo today has more store-like, pledge-manager-style functionality built directly into the platform than at any point in its history; Kickstarter is still ahead on organic discovery, backer trust, and the kind of momentum that turns a good campaign into a great one. Below is the full changelog for each platform since September 2025, followed by what we think it actually means for your launch plan.
What changed on Kickstarter since September 2025
Kickstarter's updates over this period share a theme: give creators more control over a campaign that is already funded, without forcing them to bolt on a third-party tool. Several releases reduce a project's dependence on outside services entirely - direct digital reward delivery and ShipStation sync are the clearest examples. Others give creators finer control over communication and fulfillment: follower-only messaging, update polls, address locking by segment, and filters on the Backer Report. Here is the full list.
| Date | Update | What it means |
|---|---|---|
| Dec 16, 2025 | Mid-Pledge Over Time refunds | Partial or full refunds are now possible while a payment schedule is still in progress |
| Jan 13, 2026 | Secret Add-Ons | Hidden, free bonus add-ons that creators can offer to specific groups, like followers |
| Feb 3, 2026 | Tax reports | Built-in tax reporting inside Kickstarter |
| Feb 5, 2026 | Granular analytics permissions | Collaborators can get analytics access without full account access |
| Feb 19, 2026 | Free items in Pledge Manager | Add free items directly to orders during Pledge Manager |
| Mar 12, 2026 | Live Pledge Manager edits, update polls, ShipStation sync | Edit live Pledge Manager settings; run polls in project updates with optional images and public, backer, or follower targeting; sync fulfillment with ShipStation |
| Mar 31, 2026 | Follower messaging, digital delivery, multi-tracking, Backer Report filters | Message followers only, pre-launch through post-campaign, with email notifications; deliver digital rewards directly without a third-party tool; attach multiple tracking numbers per pledge; filter the Backer Report |
| Apr 13, 2026 | VAT flexibility | More flexible VAT handling inside Pledge Manager |
| May 6, 2026 | Editable surveys, direct story links | Backers can edit survey responses after checkout with creator approval; direct links to the Rewards and Stretch Goals sections of the story |
| May 8, 2026 | New subcategories | STL, TTRPG, and Audiobooks added as project subcategories |
| May 18, 2026 | Self-serve backer removal | Creators can remove a backer themselves |
| Jun 1, 2026 | Address locking by segment | Lock addresses by segment to support phased or batch fulfillment |
| Jun 29, 2026 | Smarter search and discovery | Local project discovery by town, region, or country, with stronger emphasis on live projects |
Two of these are worth calling out. Digital reward delivery means creators shipping ebooks, software keys, or files no longer need a separate delivery tool bolted onto Kickstarter, and message-followers turns the platform's follower list, previously a mostly passive metric, into an actual pre-launch communication channel with its own email notifications. Neither change is flashy, but both quietly remove a reason to pay for a third-party service.
The bigger story: Indiegogo's move to a Gamefound-powered platform
The real headline sits on Indiegogo's side of the ledger. On October 16, 2025, Indiegogo migrated to a new platform built on Gamefound's technology, the same ownership move we covered in Kickstarter vs Indiegogo vs Gamefound. This was not a feature release, it was a foundation swap, and it touched pre-launch, funding model, fees, and post-campaign fulfillment all at once. The list below covers the migration itself and everything Indiegogo has shipped on top of it through mid-2026.
| Date | Update | What it means |
|---|---|---|
| Oct 16, 2025 | Migration to a Gamefound-powered platform | The pre-launch, live, and post-campaign systems were rebuilt together, not tweaked one at a time |
| Oct 16, 2025 | Pre-launch became Drafts and Previews | Creators build previews, publish updates, and talk with potential backers in comments before launch |
| Oct 16, 2025 | Old-style reservations discontinued | Existing reservations were migrated into the new order and payment structure; there is no new equivalent |
| Oct 16, 2025 | Flexible Funding discontinued for new campaigns | Fixed funding only going forward; campaigns that were live and flexible at the moment of migration were converted to fixed |
| Oct 16, 2025 | Campaign end dates locked once live | No changing a live campaign's deadline mid-run |
| Oct 16, 2025 | Simplified flat 5% platform fee plus payment processing | Replaces the old fee structure with one predictable number |
| Oct 16, 2025 | Tips go to creators, not Indiegogo | Extra backer generosity lands with the creator directly |
| Oct 16, 2025 | Adyen onboarding, 20+ payment options including Stretch Pay | Broader payment coverage plus backer-side installments at checkout |
| Oct 16, 2025 | Perks renamed Rewards, InDemand renamed Late Pledge | Terminology now matches how the rest of the industry talks about these stages |
| Oct 16, 2025 | New built-in Pledge Manager stage | Finalize products and shipping details, pay shipping and fees, and add extras, without a third-party tool |
| Oct 16, 2025 | External Pledge Manager option | For campaigns funded outside Indiegogo that still want to run fulfillment on the platform |
| Oct 16, 2025 | Secret Perks replaced by User Groups and Product Groups | More flexible targeting for hidden or limited offers |
| Oct 16, 2025 | Two-step compliance and KYC, net pricing excluding taxes | Tighter verification at onboarding and tax-exclusive pricing throughout checkout |
| Oct 2025 | Instant payments, Stretch Pay installments | Funds are protected until the campaign's outcome is known; creators set a minimum pledge and installment count for backers |
| Oct 31, 2025 | Endgame | The final minutes of a campaign extend by up to 10 minutes for each late pledge or upgrade |
| Nov 2025 | Built-in stretch goals, pledge import, reward and add-on options | Stretch goals can be manual or automatic by funds raised, backer count, or campaign day; pledges can be imported from external campaigns, including Kickstarter files after removing certain rows; add-ons can vary by size, color, language, SKU, and price increases |
| Jan 13, 2026 | Fulfillment Information Form | A standard way to collect fulfillment details from backers |
| Feb 10, 2026 | Express Crowdfunding | Backers pay at checkout, their address is collected immediately, orders are not editable by default, and payouts can happen during the campaign |
| Mar 13, 2026 | Co-creators, Simplified Chinese | Multi-creator campaigns and a newly supported language |
| Apr 10, 2026 | Guest pledging | No account needed to back a campaign; guests receive key emails but not follower gifts or discounts |
| Apr 22, 2026 | Multi-language projects, Pledge Manager countdown updates | Campaigns can run in multiple languages, with clearer fulfillment timing in the Pledge Manager |
| May 26, 2026 | Secret Links, Secret User Groups | Hidden offers for specific backer segments |
| Jun 10, 2026 | Scheduled updates, secret stretch goals | Plan campaign updates in advance and add hidden stretch goals |
A few of these changes deserve more attention than a single table row can give them. Flexible Funding is gone for new campaigns, full stop; campaigns that were live and flexible at the moment of migration were converted to fixed, and every new campaign since is fixed-funding only, exactly like Kickstarter's all-or-nothing model. Reservations, the old pre-launch deposit mechanic covered in our reservation funnel guide, are gone too - existing reservations were migrated into the new order and payment structure, but there is no new equivalent to build a validation funnel around. And InDemand did not disappear, it was renamed Late Pledge; if you learned the mechanics under the old name, our Indiegogo InDemand guide still applies, just relabeled.
What this means for your launch plan
Put the two changelogs side by side and a pattern falls out. Kickstarter spent ten months polishing tools for campaigns that are already funded and already have backers. Indiegogo spent the same ten months rebuilding the systems that decide whether a campaign gets funded in the first place. That is not a coincidence, and it changes how each platform should factor into your planning.
Forecast-driven pre-launch matters more on Indiegogo now that reservations are gone - with no built-in deposit mechanic to validate demand, you need a real pre-launch number, built from email growth and engagement, before you commit to a goal. Speaking of goals, fixed-funding-only means goal setting on Indiegogo is now exactly as unforgiving as it has always been on Kickstarter: miss it and nobody gets charged, so a conservative, hit-able number matters more than it used to. Our funding goal strategy guide covers how we set that number, and the logic now applies on both platforms equally. The built-in Pledge Manager on each platform also reduces the case for paying a third-party pledge manager, which was close to mandatory for a product campaign two years ago. Endgame changes last-day tactics on Indiegogo specifically, since a late pledge or upgrade in the closing minutes can extend the clock by up to 10 minutes each time, which rewards a coordinated final push rather than a single countdown moment. And Express Crowdfunding suits creators who need cash flow during the campaign itself, since payouts can happen before the campaign ends rather than waiting for it to close.
None of this settles the Kickstarter-versus-Indiegogo question for good, it just moves the goalposts. For a product or hardware launch where fulfillment complexity is the main risk, Indiegogo's built-in Pledge Manager, Late Pledge, and Express Crowdfunding now form a genuinely store-like system end to end. For a campaign that depends on organic discovery, a badge like Projects We Love, or the kind of backer trust that only comes from being the biggest platform in the category, Kickstarter is still the stronger bet. Our full comparison at Kickstarter vs Indiegogo and our wider rankings at the best crowdfunding platforms in 2026 go deeper on picking between them; this article is about what changed, not about picking a winner in the abstract.
How to adapt to these changes
- Build a real pre-launch forecast for Indiegogo instead of relying on reservations - the old deposit mechanic is gone, so email growth and engagement have to carry the validation work.
- Set your Indiegogo goal the way you would set a Kickstarter goal: conservative and genuinely hit-able, since fixed funding means a missed goal returns every pledge.
- Use the built-in Pledge Manager on whichever platform you launch on before paying for a third-party one - both platforms now cover most of what those tools used to charge for.
- If cash flow during the campaign matters to you, look at Indiegogo's Express Crowdfunding, which allows payouts before the campaign closes.
- Plan your closing hours on Indiegogo around Endgame - a coordinated push of late pledges and upgrades in the final minutes extends the clock, so a single countdown moment is no longer the whole story.
- Update your team's vocabulary: Perks are Rewards, InDemand is Late Pledge, and Secret Perks are now User Groups and Product Groups, so nobody is confused reading Indiegogo's own documentation.
- Re-evaluate which platform fits your product using this year's feature set, not a comparison you read two years ago - the gap between the two platforms has moved a lot since 2023.
Frequently Asked Questions
What is the biggest change to Indiegogo in 2025-2026?
The migration to a new Gamefound-powered platform on October 16, 2025. It replaced pre-launch with Drafts and Previews, discontinued Flexible Funding for new campaigns (converting live flexible campaigns to fixed), discontinued old-style reservations, locked campaign end dates once live, simplified fees to a flat 5% plus payment processing, and rebuilt fulfillment around a new built-in Pledge Manager.
Is Flexible Funding still available on Indiegogo?
No. Flexible Funding was discontinued for new campaigns as part of the October 16, 2025 migration. Campaigns that were live and running Flexible Funding at that moment were converted to Fixed Funding. Every new Indiegogo campaign since is fixed funding only, the same all-or-nothing model Kickstarter has always used.
What happened to Indiegogo reservations?
Old-style reservations were discontinued in the October 16, 2025 migration. Existing reservations were migrated into the new order and payment structure, but there is no new equivalent mechanic for creators to build a pre-launch deposit funnel around.
What is Indiegogo's Endgame feature?
Endgame launched October 31, 2025. It extends the final minutes of a campaign by up to 10 minutes for each late pledge or upgrade made in that window, which rewards a coordinated push in the closing minutes rather than a single countdown moment.
Did Kickstarter add a Pledge Manager feature during this period?
Kickstarter's existing Pledge Manager kept expanding through this period rather than launching from scratch: creators gained the ability to edit live Pledge Manager settings and VAT handling, add free items to orders, sync with ShipStation, and give backers the ability to edit survey responses after checkout with creator approval.
Should I choose Kickstarter or Indiegogo for a product launch in 2026?
It depends on what your campaign needs most. Indiegogo now has more store-like, pledge-manager-style functionality built in, which suits product and hardware campaigns with complex fulfillment. Kickstarter is still stronger for organic discovery, backer trust, and classic crowdfunding momentum. Our Kickstarter vs Indiegogo comparison walks through the decision in more detail.
Platform changelogs are not exciting reading, but they change what a smart launch plan looks like every few months now, especially on Indiegogo. If you want a launch plan built around what each platform actually does today, not what it did two years ago, book a free strategy call and we will map it against your product.
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