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Guides & Resources

We've been running Kickstarter and Indiegogo campaigns since 2010, and most of what we've learned across 4,600+ launches ends up written down somewhere on this site.

This page is the index - every guide we have published, organised by what you're actually trying to figure out: what type of crowdfunding fits your product, how to build an audience before launch, what the page and video need to do, how ads and press fit in, how to run the live campaign, what things cost, and how to ship rewards without losing your margin.

New to crowdfunding? Start with the complete crowdfunding marketing guide, or browse the blog for everything in one chronological feed. For quick answers instead of full guides, try the crowdfunding Q&A hub.

Start Here

Pre-Launch & Audience Building

Campaign Page, Video & Creative

Paid Ads & Traffic

PR & Press

Running a Live Campaign

Cost, Pricing & Fees

Fulfillment & After the Campaign

Indiegogo Specific

Category Playbooks

Choosing & Working With an Agency

Data & Reference

Kickstarter Marketing

Kickstarter Video

Indiegogo Marketing

Crowdfunding Marketing

Agency Review

Our Services

Agency Comparisons

More Resources

Ready to give your campaign the best shot?

We've helped 4,600+ creators raise over $734M since 2010. Let's pressure-test your launch plan and find the highest-leverage fixes before you go live.

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