We've been running Kickstarter and Indiegogo campaigns since 2010, and most of what we've learned across 4,600+ launches ends up written down somewhere on this site. This page is the index - every guide we have published, organised by what you're actually trying to figure out: what type of crowdfunding fits your product, how to build an audience before launch, what the page and video need to do, how ads and press fit in, how to run the live campaign, what things cost, and how to ship rewards without losing your margin. New to crowdfunding? Start with the complete crowdfunding marketing guide, or browse the blog for everything in one chronological feed. For quick answers instead of full guides, try the crowdfunding Q&A hub.
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Pre-Launch & Audience Building
Campaign Page, Video & Creative
Paid Ads & Traffic
PR & Press
Running a Live Campaign
Cost, Pricing & Fees
Fulfillment & After the Campaign
Indiegogo Specific
Category Playbooks
Choosing & Working With an Agency
Data & Reference
Kickstarter Marketing
Kickstarter Video
Indiegogo Marketing
Crowdfunding Marketing
Agency Review
Our Services
Agency Comparisons
More Resources
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