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Guides & Resources

We've been running Kickstarter and Indiegogo campaigns since 2010, and most of what we've learned across 4,600+ launches ends up written down somewhere on this site. This page is the index - every guide we have published, organised by what you're actually trying to figure out: what type of crowdfunding fits your product, how to build an audience before launch, what the page and video need to do, how ads and press fit in, how to run the live campaign, what things cost, and how to ship rewards without losing your margin. New to crowdfunding? Start with the complete crowdfunding marketing guide, or browse the blog for everything in one chronological feed. For quick answers instead of full guides, try the crowdfunding Q&A hub.

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Pre-Launch & Audience Building

Campaign Page, Video & Creative

Paid Ads & Traffic

PR & Press

Running a Live Campaign

Cost, Pricing & Fees

Fulfillment & After the Campaign

Indiegogo Specific

Category Playbooks

Choosing & Working With an Agency

Data & Reference

Kickstarter Marketing

Kickstarter marketing in 2026: complete guide for product creatorsComplete guideBest Kickstarter marketing agencies in 2026: how to choose the right partnerRead the guide →How BoostYourCampaign's Kickstarter marketing services work from first call to fundedRead the guide →Kickstarter email marketing in 2026: launch and pre-launch sequences that workRead the guide →Kickstarter marketing consultants in 2026: what they do, what to expect, and how to hire the right oneRead the guide →Kickstarter marketing costs in 2026: how much you really need to budgetRead the guide →Kickstarter marketing FAQ for product creators in 2026Read the guide →Kickstarter marketing for apps and software projects in 2025Read the guide →Kickstarter marketing for board games in 2026: complete guide for creatorsRead the guide →Kickstarter marketing for hardware and product design campaigns in 2026Read the guide →Kickstarter marketing mistakes in 2026: 12 errors that quietly kill your campaignRead the guide →Kickstarter marketing support during your live campaign in 2026Read the guide →Kickstarter marketing timeline in 2026: how long it really takes to launchRead the guide →Kickstarter pre-launch checklist for product creators in 2026Read the guide →Kickstarter pre-launch marketing support in 2026: what serious agencies do before day oneRead the guide →What is Kickstarter marketing in 2026?Read the guide →Working with a Kickstarter marketing agency: fast-track vs standard timelinesRead the guide →

Kickstarter Video

Indiegogo Marketing

Crowdfunding Marketing

Agency Review

Our Services

Agency Comparisons

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