100 Tools to Launch & Market Your Kickstarter or Indiegogo Campaign

1. Beauty Tools

Design, Photos, Videos, and More

Design & Social Media Content

Canva is a golden nugget if you need to share fresh content on social media. Perfect for creating engaging social media posts, presentations, and marketing materials with professional templates.

Photo Resources

Need royalty-free photos and images? Here are some specialized photo stock sites:

• Unsplash - High-quality, free stock photos
• StockUp - Aggregator of multiple free stock photo sites
• Gratisography - Quirky and unique free photos
• Adobe Stock - Premium stock photos with advanced search
• Shopify Burst - Free stock photos for entrepreneurs
• Death To The Stock Photo - Authentic lifestyle photos
• 500px - Professional photography community
• Flickr - Vast collection of creative commons images
• Pinterest - Visual discovery platform for inspiration
• StockSnap - Free high-resolution photos
• New Old Stock - Vintage photos from public archives

Specialized Image Resources

• Drone Photography: Dronestagram - Access aerial photography and videos taken by drones for unique perspectives
• Transparent PNGs: StickPNG - Find and download images with transparent backgrounds for professional presentations

Typography Resources

Find the perfect fonts for your campaign:

• Google Fonts - Extensive library of free, open-source fonts
• FontSquirrel - Free fonts for commercial use
• TypeNugget - Typography tool for web designers
• Adobe Fonts (formerly Typekit) - Adobe's premium font service
• Type Anything - Test different font combinations
• Graphic Burger - Free design resources including fonts
• Dafont - Huge selection of decorative fonts
• What The Font - Font identification tool
• Font Face Ninja - Browser extension for font discovery

Visual Content Creation

Icon Resources:

• Flaticon - Largest database of free icons
• The Noun Project - Icons for everything
• IconStore - Free icons for commercial use
• Illustrio - Customizable icons
• Entypo - Premium icon sets
• Iconfinder - Professional icon marketplace
• Nucleo - High-quality icon organizer

Mockup & Presentation Tools

• Dunnnk - Create realistic product mockups
• Pixeden - Premium mockups and design resources
• GraphicBurger - High-quality design ingredients
• Place it - Create product mockups without Photoshop
• Behance - Creative portfolio platform
• Mock-up world - Free photorealistic mockups

Content Creation Tools

Infographic Tools:

• Piktochart - Create infographics with templates
• Easelly - Simple infographic maker
• VENNGAGE - Data visualization and infographics
• Snappa - Graphics creation for non-designers

Video Creation:

• Promo - Professional marketing video maker
• Animoto - Turn photos and clips into videos
• wave.video - Online video maker for social media
• Powtoon - Animated video and presentation maker
• Renderforest - Video and animation toolkit

Additional Resources

Free Royalty Music: FUGUE, Youtube Audio Library

Social Video Creation: Lumen5, PlayPlay (Brut-style)

Free Cover Videos: Coverr, Pexels Videos, Mazwai, Videoblocks, Videvo

Screen Recording: Loom

Free Logo Creation: Logojoy

Color Tools: Color Hunt, Coolors, UI gradients, Adobe Color Wheel

Design Inspiration: One Page Love, Pages XYZ, UI Temple, Envato Market

2. Social Media Tools

Content, Reach, and Automation

Management & Analytics

• Facebook Groups analytics: Grytics
• Content scheduling: Buffer.com, EverGreenFeed
• Content analysis: BuzzSumo
• Social media display: EmbedSocial
• Traffic driving: Betashare.co, snip.ly
• Social media support: DesignRush
• Image sharing with citations: Pablo by Buffer

Growth & Automation

• Hashtags and influencers: Stargazer, IQ tags, Follower Wonk
• Automation tools: IFTTT, Followr, Crowdfire, Pegasio
• Facebook Ads optimization: Facebook Ads Manager
• Instagram growth: InstaGrowth Ninja

3. Prototyping Tools

Build, Inspire, and Create

Design & Prototyping

• Quick prototyping: InVision, Proto, Moqups, Figma, Sketch + Marvel
• Design inspiration: UI Temple, Lapa Ninja
• Market research: Crunchbase, Statista, Buzzsumo
• Historical website versions: Internet Archive Wayback Machine

App Development

• Quick app building: BuildFire, Apps Builder, Bubble
• Additional options: AppMachine, Lightwell
• Bubble templates: Zeroqode

Brainstorming & Documentation

• Online brainstorming: Bubbl.us, Creately, MindMeister
• Additional tools: Sketchboard, Google Drawings
• Diagrams & flowcharts: SmartDraw, Draw.io

4. E-commerce Tools

Platform, Payments, and Shipping

Platforms & Integration

• Quick setup: Squarespace, Shogun
• Advanced platform: Shopify
• Restaurant specific: Innovorder
• Dropshipping integration: Oberlo

Packaging & Shipping

• Custom packaging: Centurybox, Georgette Packaging, Pakible
• More options: Packitoo, Origami Studio, Raja, Scie Emb
• Fulfillment services: Cubyn (EU), Wing (US)
• Print-on-demand: Printful, Pwinty, Panopli

Payments & Operations

• Payment processing: Stripe
• Simple payments: Payfacile (Fr), PaySimple (worldwide)
• Subscription management: Ziqy, GoCardless
• Tax compliance: Octobat
• Search functionality: Algolia
• Reviews integration: Avis Vérifiées (FR), Trustpilot
• Delivery operations: Onfleet
• Fraud management: SELL Secure

5. Email Tools

Best Practices, Find Contacts...

Email Marketing & Automation

• Email templates: Good Email Copy
• Template automation: aText, Gorgias Template
• Email tracking: Streak, Mix Max, Hubspot Sales
• More tracking options: MailTrack.io

Contact Finding & Management

• Email finding: Email Hunter, Norbert, Name2email
• Additional tools: Snovio, GetEmail.io, pipl
• More options: ProspectBird, AnyLeads
• LinkedIn integration: LinkedIn Sales Navigator

Campaign & Communication Tools

• Email campaigns: Mailchimp, Mailjet, Campaign Monitor
• Additional platforms: MailerLite, SendinBlue, SendGrid
• Popup creation: BDOW! (formerly Sumo/SumoMe), MailMunch
• Chat integration: Intercom, Crisp, Olark
• More chat options: Tawk.to, Facebook Messenger Tool, Drift

Advanced Features

• Transactional email: Mandrill, Mailjet Transactional, SendGrid
• Automation systems: ConvertKit, Drip, Vero
• Additional automation: Customer.io, Iterable, ActiveCampaign
• Cold emailing: lemlist
• Email scheduling: Boomerang, Mix Max
• PDF handling: HelloSign, DocHub
• Contact finding plugin: Lusha
• Email verification: NO JUNK, Kickbox, EmailListVerify, Dropcontact

6. Project Management Tools

Keep Your Campaign Organized

Team Communication

• Project management: Slack, Trello, Javelo, Asana
• Additional tools: Todoist, Basecamp, Freedcamp
• Team communication: Yammer, Atolia
• Video meetings: Whereby (formerly Appear.in), Join.me, Daily.co

Planning & Documentation

• Business planning: bizplan
• Profitability calculator: Start Growth Calculator
• Meeting scheduling: Calendly, Meetingbird
• Document management: Google Docs, Slite, Airtable
• Additional options: Notion, Confluence

Productivity & Integration

• Development management: Jira
• Virtual labor: Amazon Mechanical Turk (US), Foule factory (EU)
• Screen sharing: UPSCOPE
• Brand monitoring: Google Alert, Mention
• Time management: RescueTime, Nudge
• Smart voicemail: Voxist
• Service integration: Zapier, IFTTT, Wildfire

7. Mobile App Tools

Development, Analytics, and Growth

Development Resources

• App translation: Worders, TextMaster
• Quick app creation: BuildFire, Apps Builder, Bubble
• Additional platforms: AppMachine, GoodBarber
• Design to native: Supernova Studio
• Web to mobile: Ionic Framework

Features & Integration

• User verification: Sinch
• Messaging & calls: Twilio, AWS, Sinch
• Development cost estimation: How Much To Make An App
• Analytics: Mixpanel
• User journey tracking: HEAP
• Beta testing: TestFlight
• Admin dashboard: Forest Admin
• App Store links: TAPSTREAM
• Mobile marketing: Branch

8. Analytics & Tracking

Measure What Matters

User Behavior & Analysis

• Mouse tracking: Hotjar, Smartlook
• URL tracking: Bitly
• Path analysis: ContentSquare, AB Tasty, Kameleoon
• Behavior data: Amplitude
• Surveys: Diduenjoy, Typeform
• Audience segmentation: Audiense
• Web security: Datadog Application Security (formerly Sqreen)

Need Help With Your Crowdfunding Campaign?

Let our team of experts guide you through using these tools effectively to reach your funding goals.

Frequently Asked Questions

What tools do I need to run a Kickstarter or Indiegogo campaign?

At a minimum you want a design tool like Canva, a stock photo source like Unsplash, an email platform like Mailchimp, and a project management tool like Trello or Asana. Layer in social scheduling with Buffer and analytics with Hotjar and you have covered the essentials end to end.

What is the best free tool for creating crowdfunding campaign graphics?

Canva is the go to for most creators. It is free, browser based, and packed with templates for social posts, presentations, and marketing graphics, so you can ship professional looking visuals without a designer.

Where can I find free images and video for my campaign page?

For photos try Unsplash, StockSnap, and Shopify Burst, and for free video footage look at Coverr, Pexels Videos, and Videvo. All of them are royalty free, so you can use the assets on your campaign page and ads without worrying about licensing.

How do I build an email list before launching a crowdfunding campaign?

Use a capture tool like SumoMe or MailMunch to add popups to your landing page, then collect and nurture subscribers with Mailchimp, ConvertKit, or MailerLite. Building this list before launch is one of the highest leverage things you can do for day one momentum.

Do I really need this many tools to run a successful campaign?

No. The list is a menu, not a checklist, and most creators only need a handful that fit their workflow. If you would rather skip the trial and error, our team can recommend the right stack for your campaign and run the heavy lifting for you.